The Balm 'Cheater!' mascara

2 May 2012

A couple of weeks ago, I was sent a mascara from an American company called 'The Balm' to try. Having never heard of 'The Balm', I was interested to try the mascara to see if it could rival my beloved Skyscraper mascara from Collection. The mascara I was sent was called 'Cheater!'

Firstly, packaging. I absolutely love it. The mascara came in a black and yellow box (not pictured) with similar graphics to what you see on the mascara tube. I love the idea of it being a bit cheeky and secretive with 'Her secret's safe for now' written on the box, and the way they've taken men and changed their names to 'Donnie Dark-Coat' and 'Vince Volume'. On first glance, the mascara shouts 'I'm a product which doesn't take myself too seriously and makeup should be about fun.' The brush is a spiral brush, and not one I really like using, I must admit. I'm a fan of the plastic, smaller wands so this was always going to be a challenge for me to get used to. However, after a few weeks of using it, the application is a lot better and the brush is not as bad as I thought. This is of course personal preference though! The formula is a bit liquidy, and stays wet for a long time. If you need a quick drying mascara, this isn't one for you, but if this isn't an issue, then it works perfectly. I have quite long eyelashes naturally, so it did get a bit messy around my eye area and I had to have a clean up in between each coat, but I have to do this for most mascaras so this wasn't too much of an issue. Would I call this a volumising mascara? Yes I would, but you'd have to add in lengthening in the expectations there too. Hello long eyelashes indeed!

Coat 1 - Coat 2

So where can you buy this mascara and The Balm products? believe it or not! It retails at £14.99 and there's a whole array of The Balm products you can buy also, one of which is a palette I'm going to review next week. I'd buy this mascara again, definitely. Once I get past my 'brush issues', I love this mascara and think it works well and the concept is brilliant. The mascara is free from parabens and all that yucky stuff too which is fab. 

Have you tried anything from The Balm?

-Tamsin xxx


  1. I really love the cheeky and fun packaging and marketing. I'm a sucker for anything jovial! I usually prefer rubber comb like wands so would struggle too but it makes your lashes look utterly lush! Worth every penny I'd say! xx

    Visit The Other Side Of Cool
    Tweet me! @othersideofcool

  2. I've never tried any products by the Balm, although their cute packaging always grabs my attention in store!

  3. I love the packaging of The Balm products, even though I haven't tried any. I'm on the market for a new mascara at the moment though and I quite like the look of this so I might try it :)

    Frances xx

  4. I am forever looking for the perfect mascara.. I'll defo give this a go.

    Thank you for reviewing.

    Stacie xoxo

  5. Great review lovely! I'm a sucker for packaging and The Balm are amazing for their packaging! xo

  6. It looks pretty nice, I really like their whole conept and packaging. I actually saw a program on MTV once where people compete for a job and they were one of the companies!

    joanne from

  7. Hey! i love your blog! ive just made my own would you check it out?
    thank you xx


I appreciate each and every little comment I get. Thank you.